GMCW (Grindmaster-Cecilware) has unveiled a new brand identity. The new logo reflects the company's commitment to being the industry's single source solution for hot, cold, and frozen beverage and foodservice equipment. The new identity is part of a broader master brand strategy that encompasses a renewed energy for continued product innovation and development and quality initiatives. GMCW's new brand identity will be on display in the company's booth (#3145/North Hall) at the upcoming National Association of Convenience Stores Show (NACS) in Las Vegas, Oct. 8 to 10.
Greg Immell, sr. vice president of sales and marketing said in a prepared statement, "The consolidation of two great companies under new brand identity, GMCW, allows us to focus on our key categories to deliver the value added solutions our customers have come to expect. We are very excited to communicate our message in the coming year."