Burger King Rolls Out Digital Menu And Promotional Displays

Approximately 91 percent of U.S. Burger King restaurants replaced all front-counter menu and promotion boards with flat-panel LCD displays that are programmed with digital product images and descriptions, prices and promotional information, according to Nation’s Restaurant News. The digital signage is reported to have a good effect on the sale of add-on items, although no specific data has been released. Full article

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