Report: Millennials Prefer Healthy And Specialty Foods To Price And Brand

Sept. 6, 2012

A recent report shows how Millennials, those born between 1982 and 2001, are changing the food industry, especially in grocery stores, according to Forbes. While still valuing price, Millennials have less brand loyalty, prefer specialty items, such as organic or ethnic, and want fresh food that is still convenient. Full article.