Popcorn, Indiana® has partnered with Universal Pictures to promote the Movies On Demand, Blu-ray, DVD and Digital Download release of Battleship. Promotional elements include a joint television spot running on national cable networks and with participating cable, satellite and telco providers. A microsite, www.munchbetter.net, offers a one year's supply of Popcorn, Indiana snacks to the winner of the Munch Better™ sweepstakes. Popcorn, Indiana will feature the promotion nationwide on-pack, at www.popcornindiana.com as well as across social media channels.
"We are very excited about this opportunity to make movie night Munch Better™ with a blockbuster film like Battleship and the perfect at-home movie snack in Popcorn, Indiana," states Hitesh R. Hajarnavis, president & CEO of Popcorn, Indiana in a prepared statement. The partnership will run from the on-demand release date of August 28 through October 15.