ConAgra's Slim Jim Successfully Leverages Facebook Page

In 2011, ConAgra launched an official Slim Jim Facebook page that now has over a million "Likes" due to long-term vision and commitment to the Facebook presence, according to MarketingDaily. Fans are regularly asked to choose challenges for the Slim Jim persona, the "Sultan of Snap." Surveys and other tools have verified that Slim Jim's commitment to its Facebook presence has increased its social and product engagement levels. For the full story click here.