Medical Center of the Rockies in Loveland, Colo. started its Healthy U program, which encourages healthy eating by lowering the prices of healthy foods while raising those of less-healthy foods, according to The Reporter Herald in Loveland, Colo. For the full story, click here.
Editor’s Insight: This is an interesting approach to promoting wellness, however, the hospital, based on this report, does not say how it provides lower prices on healthy items and makes enough money to sustain the program.
No one will be surprised to find that the healthier products sell better if they are 25 percent less expensive than the less healthy items.
Foodservice operations need to find ways to offer pricing incentives and still make a profit. That would be a major breakthrough in promoting healthier eating habits. 08-17-12 By Elliot Maras
