Reed’s, Inc. Signs Distribution Agreement With Supreme Beverage Co. Inc., Birmingham, Ala.

Aug. 16, 2012

Reed's, Inc., maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Supreme Beverage Co. Inc., a full-service beverage distributor located in Birmingham, Ala., representing alcoholic and non-alcoholic national brands like Miller, Coors, Heineken, Red Bull, XINGtea, Welch's and many more. Supreme Beverage has been in business since 1946, and has grown to become one of Alabama's leading beer wholesalers handling 5.5 million cases, while operating five warehouses across the North Central region of the state.

Neal Cohane, senior vice president of sales and marketing for Reed's, Inc. said in a prepared statement, "Our southern distribution build-out continues. Reed's and Virgil's brand presence strengthens with every new distributor we partner with across the US. Supreme Beverage is clearly a well-established, proven leader, within the beverage distribution marketplace in Alabama. Being able to partner with a distinctive and long-established leader such as Supreme, speaks volumes as to the strength of the Reed's and Virgil's brands today."