Editor’s Insight: The consumer media is filled with stories about expected increases in food prices caused by drought. Vending and refreshment service operators are foolish if they don’t consider what a rise in prices will mean for them in the next year. Operators need to plan for another wave of rising costs.
Operators should not assume their customers are taking note of these expected price increases just because the consumer media has reported it. Operators must communicate with customers directly on their costs. 08-16-12 By Elliot Maras