The National Automatic Merchandising Association (NAMA) has announced two key presentations to be given at its fifth Coffee, Tea and Water (CT&W) 2012, which will be held Nov. 13 to 15, 2012 at the New Orleans Hyatt Regency in New Orleans, La.
Amanda Puppo, CEO of MarketReach Inc., a boutique lead generation firm in Lawrence, N.J., will share her real-world experiences from industry trenches in a presentation titled, “The Art of the Introductory Call; How to Get Appointments with Top Prospects.”
OCS operators and salespeople still recognize the phone as an important tool for one-to-one communication to bring in business. In this interactive discussion, attendees will explore how to develop prospect lists, ask the correct questions, position benefits and tackle objections to get more meetings with potential clients.
Michael L. Kasavana, Ph.D., CHTP, NCE5, NAMA’s endowed professor in the School of Hospitality Business at Michigan State University, will lead a fast-paced series of presentations highlighting the latest technologies designed to advance the refreshment service industry to better plan, control and manage a business. His presentation is titled, “Leveraging Refreshment Services Technology.”
In this presentation, innovative applications such as sales enhancement, fulfillment integration, digital media, product information applications and customer interfaces will be discussed by panelists from leading technology suppliers. Attendees will also learn about the latest in payment trends, and presenters will share experiential findings designed to simplify the functionality and feasibility of technology implementation.
For more information visit www.namacoffeeservice.org and click on CT&W2012.
