Grow Vending, a new turnkey healthy vending company based in Irvine, Calif., uses a cartridge loading system with proprietary management software. The company has announced owner operators in Huntington Beach, Calif. and Boise, Idaho. For information, go to www.growvending.com.
Editors’ Insight: This is one of several turnkey healthy vending organizations to seize the opportunity to market to customers’ health concerns. The growing number of these organizations has raised the level of competition for established vending operators.
Vending operators have long felt that “better for you” offerings don’t add a lot of sales. Established operators largely view the “better for you” products as selling tools to appease account decision makers.
Established vending operators cannot afford to ignore the customer demand for healthy offerings. Operators who fail to proactively market healthy products will lose customers to turnkey healthy vending companies. Several of these organizations are using state-of-the-art vending technology and they continue to win accounts. 08-14-12 By Elliot Maras
