Pepsico Inc.'s Mountain Dew® is looking to its fans in various cities across the country to draw inspiration from their own backyards to re-name and re-design the newest DEW, the brand's first-ever malt-flavored soda. For information, go to: www.yourmaltdew.com.
Editor’s Insight: This online campaign gives vending and refreshment service operators a fun way to engage their customers. Operators should always be on the lookout for content for their Websites and their social media postings.
Vending and refreshment service operators can take a cue from consumer product manufacturers and sponsor their own contests to engage customers in naming new products. 08-14-12 By Elliot Maras
