Tim Hortons coffee drinkers will soon be able to enjoy their Tims coffee at the touch of a button. Tim Hortons Cafe & Bake Shop and Kraft Foods Inc. announced an agreement to begin offering Tim Hortons premium blend coffee, including decaf and latte, starting in November as T DISCs for Kraft's Tassimo on-demand beverage system in the U.S. and Canada. Tassimo is one of the fastest growing on-demand single serve beverage brands in North America.
The Tim Hortons T DISCs and Tassimo brewer will be sold exclusively through more than 500 participating Tim Hortons Cafe & Bake Shop restaurants in the U.S., as well as online at timhortons.com and tassimodirect.com.
"Kraft Foods is already a long-time strategic foodservice partner of Tim Hortons and their Tassimo brand is a high quality product we are excited to bring into our restaurants," said Paul House, executive chairman, CEO and president, Tim Hortons, in a prepared statement. "We look forward to entering this rapidly growing market and making home brewing even more convenient for Tim Hortons coffee fans."
Every Tassimo T DISC features a barcode containing the exact brewing instructions for each beverage. The brewer reads the bar code and then initiates the required water temperature, water quantity and brew time. This ensures that every Tim Hortons coffee brewed by a Tassimo brewer will taste the way it's meant to be.
"We are very excited to expand our coffee options with such a well-respected partner. And, for Tim Hortons Cafe & Bake Shop coffee lovers, Tassimo is a great way to enjoy their favorite coffee at home," said Satrina Boyce, director of marketing, Kraft. "Our barcode technology ensures their coffee will always taste the way they expect. We know that because once they try it, people tell us how much they love Tassimo. Now, they will have the chance to love Tassimo and Tim Hortons together."
The addition of Tim Hortons Cafe & Bake Shop premium-blend coffees brings to more than 50, the number of delicious offerings for Tassimo consumers in the U.S. In addition to regular brew coffees, there are also lattes and cappuccinos made with real liquid milk creamer, as well as hot chocolates, teas, mochas and espressos.
According to Nielsen Research, the on-demand single serve category has seen triple digit growth in the U.S. and North America in the last year, accounting for more than $800 million in sales within North America.
Tim Hortons serves about two billion cups of coffee annually in North America and its commitment to freshness and quality helps deliver the special taste of premium blend in every cup, every time.
Tassimo by Bosch brewers are manufactured by and sold through a partnership with BSH Home Appliances.