A study in The British Medical Journal claims sports drinks do not provide evidence of performance enhancement, reported www.medicalxpress.com. For the full story, click here.
Editor’s Insight: The scientific debate about the performance enhancement capabilities of sports drinks has received a fair amount of media exposure due to the Olympics. It is highly unlikely that this debate will impact consumer demand for sports drinks. People who drink sports drinks do so because they like the taste and find the experience refreshing.
Sports drinks were originally introduced as thirst quenchers; this is why people drink them, and will continue to drink them. 08-06-12 By Elliot Maras
