The National Automatic Merchandising Association (NAMA) announced that PepsiCo Foodservice has committed to invest $1 million in the association over the next five years. This commitment comes via the Positioning for Growth Campaign currently under way at NAMA aimed at positioning the automatic merchandising and refreshment services industry for growth by investing in three key opportunity areas: research, advocacy and thought leadership.
“We thank PepsiCo as a valued partner and the first NAMA member company to participate at this level of support for our 2012 campaign,” said Carla Balakgie, NAMA’s president and chief executive officer in a prepared statement.
“At NAMA, we are proud to have the enthusiastic support from a key industry stakeholder and strategic partner like PepsiCo. Their participation in the campaign demonstrates their strategic alignment and commitment to growing NAMA and the industry as a whole,” she continued.
“PepsiCo is particularly interested in helping reinforce NAMA’s position as the authoritative voice and driver of thought leadership in the industry by investing in areas such as proprietary operator and channel research; education; and government affairs,” said Tom Reynolds, vice president of PepsiCo Foodservice.
Collaborating with the industry to strengthen NAMA’s work in government affairs and understanding best practices in areas such as telemetry and cashless or other emerging technology platforms to help drive operator success are just a few of the strategic priorities for PepsiCo within the channel.
Reynolds, who serves on the national steering committee for Positioning for Growth, the NAMA board of directors, and chairs NAMA’s industry growth strategy committee, has been supportive of the campaign from the beginning. “We hope our commitment inspires other NAMA members to step up and solidify their support as well,” he continued. “With broad support from all industry stakeholders, NAMA will have the resources needed to continue expanding its important work on behalf of the industry.”