Online Meal Service Smart Lunches Acquires Vending Business In Boston, Mass.

July 31, 2012

Smart Lunches ( www.smartlunches.com ), the Boston, Mass.-based online meal service that provides nutritious lunches to kids and convenience to their parents, announced it has acquired Smart Snax, a successful three year-old healthy vending machine business operating in Greater Boston.

Smart Snax's dual-temperature vending machines are currently stocked with natural and organic snacks and drinks in public and private schools and YMCAs in Greater Boston, including Brooks School, Gann Academy, Our Lady Academy, Triton Regional High School and the YMCA of Greater Lynn.

"When I first learned of Smart Lunches, I instantly saw the synergy between the two companies: we both want to give kids a healthy option in their food choices and make it easy for them to adopt healthy eating habits that will stick with them through adulthood. I'm excited to be working with the Smart Lunches team," said Smart Snax Founder Gail Sears in a prepared statement.

Smart Lunches will be able to provide healthy options to students and staff at its partner schools all day long by stocking its vending units with fresh fruit, vegetables and yogurt in the cold sections and natural and organic snacks in the room temperature sections. Adds CEO of Smart Lunches, Emily Green: "Acquiring Smart Snax is a tremendous step forward for Smart Lunches on our path to offering children the most wholesome and high-quality foods to ensure healthy development. Financially, it's instantly accretive to revenues and margin. Strategically, the acquisition will help us do more in-school food education programs and philanthropy activities with nationwide organizations. It is another way we are working to build a billion dollar business we can feel good about."

Smart Snax currently offers natural and organic snacks by brands such as Back to Nature, Barbara's Bakery, KIND Bars, LAeRABAR, popchips, Stacy's Pita Chips as well as drinks by Apple & Eve and Sanpellegrino.

Smart Lunches will be adding vending machines to the numerous facilities it is already working with as well as establishing new relationships at new locations. More nutritional choices will be added complementing Smart Lunches' value proposition of providing nutritional meals and snacks to children in the most convenient manner.

About Smart Lunches: Smart Lunches partners with schools, daycare centers and summer camps to provide nutritious and delicious lunches to kids through their online ordering and meal delivery service. It is the perfect solution for busy parents who value convenience but don't want to sacrifice quality when it comes to feeding their kids. At the end of the year Smart Lunches gives a portion of proceeds back to their partners. Smart Lunches -- Smart for kids. Smart for parents. Smart for schools.

Smart Lunches is located in Boston, Mass. and is owned by Scott Savitz, general partner of Data Point Capital and Founder and former CEO of Shoebuy.com.