Fresh Healthy Vending and Healthy Child Healthy World, a non-profit focused on helping parents protect kids from harmful chemicals, have teamed up to give away a free healthy vending machine placement, according to The Paramus Post in Paramus, N.J. The winning entry will choose their favorite location to have the machine placed, completely stocked with healthy foods and beverages. For the full story, click here.
Editor’s Insight: Many vending operators will smirk at this machine giveaway as a PR stunt by a “turnkey” health vending operation, one of several such companies that targets existing vending customers. These “turnkey” organizations over the years have not demonstrated long-term success, hence, many veteran operators dismiss them as a temporary nuisance. However, the giveaway was deemed newsworthy by a local newspaper and it demonstrates marketing savvy that all vending operators should aspire to.
VendingMarketWatch has frequently noted that turnkey healthy vending companies have not demonstrated staying power. However, as time passes, a handful of these companies make it increasingly likely that one or more will prove the concept has staying power. Some of these companies are doing a lot of research on consumer needs and investing heavily in marketing.
The final verdict is not certain. 07-26-12 By Elliot Maras