New York City bakers are discovering that the doughnut — a treat good from morning till night — can provide the most profit, according to Crain’s New York Business in New York, N.Y. For the full story, click here.
Editor’s Insight: The headline for this article reads: “Donuts: the new cupcakes,” referencing the recent popularity of cupcakes. What both of these trends prove is there is still a market for indulgent snacks, despite the growing concern about health and wellness.
Refreshment service operators can easily become confused by seemingly divergent consumer needs. This is why it is important for operators to have good market data and software systems to track and analyze purchasing behavior. 07-26-12 By Elliot Maras