VMW Blog: Quality Now Rules In Refreshment Services; Let The Price-Driven Retailers Make Fools Of Themelves

Elliot Maras, editor of Automatic Merchandiser, notes in his blog that the quality of refreshment products and the delivery systems that serve them have improved so much that the field has become a specialty requiring ongoing education. Enough operators have seized the initiative and differentiated themselves from retailers who sell similar products based on price, Maras notes. So much, that quality, not price, is what rules the market. To read the blog, click here

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