The coalition opposed to New York City’s proposed large size beverage ban, New Yorkers For Beverage Choice, has launched a multi-faceted campaign to oppose the ban, including social media, radio ads, airplane banners, petitions and marquee ads, according to USA Today. For the full story, click here.
Editor’s Insight: Mayor Bloomberg’s proposal to ban large-size beverages has rallied many constituencies to oppose it. This story includes a link to a professionally produced video ad.
Hopefully, the controversy will hopefully lead to some agreements on how to address obesity. The controversy itself is costing a lot of time and money, a cost that in some form ultimately gets passed on to consumers. 07-19-12 By Elliot Maras