Ready-to-drink tea sales rose 5.1 percent in 2011, according to Mintel, reported Beverage Industry. For the full story, click here.
Editor’s Insight: Ready-to-drink tea was one of the few beverage growth categories in 2011, along with ready-to-drink coffee, sports drinks and energy drinks. These are all small categories compared to the dominant carbonated soft drinks and fruit-based beverages.
Tea, in all its forms – ready to drink, packaged, hot and iced – continues to grow in all retail channels.
Vending and refreshment service operators need to focus their marketing efforts on this product segment to win their fair share of the growth. 07-19-12 By Elliot Maras