Lay’s will announce on Friday a Facebook contest for the winning recipe for a new potato chip flavor, by which Lay’s will pay $1 million for the recipe or 1 percent of the flavor's net sales in 2013, according to USA Today. For the full story, click here.
Editor’s Insight: Vending operators should piggyback off of this Facebook contest by encouraging customers to sign up. According to this article, this marks the largest promotion in the company’s history. Operators should encourage customers who are so inclined to enter the contest. They should also encourage customers to get in on the fun and vote for their favorite flavor after Lay’s announces the three finalists in 2013.
Lay’s provides numerous promotions on its Facebook page. 07-19-12 By Elliot Maras