Sprinkles plans to open a cupcake dispensing the machine that features a touchscreen that allows customers to scroll through a menu of cupcake flavors at a Washington, D.C. area location, according to The Washington Post. The first such machine opened in March in Beverly Hills, Calif. For the full story, click here.
Editor’s Insight: Automated retailing is a unique field. The self serve experience changes the customer’s buying experience. It can create an element of novelty. This appears to be the case with the Sprinkles machine.
VendingMarketWatch commented in March when the first Sprinkles machine was introduced that the concept will have a future if it generates additional revenue for the company. Apparently it is doing so. According to this report in the Washington Post, the first machine in Beverly Hills, Calif. sells 1,000 cupcakes a day, and is close to recovering its upfront investment costs. 07-10-12 By Elliot Maras
