Groupon has deployed touchscreen terminals in Chicago this week to entice passersby to purchase deals, partnering with Elevate Digital and Tribune Media Services to provide Chicagoans and tourists with instant, local offers from Groupon Now! on digital signage, according to www.kioskmarketplace.com. For the full story, click here.
Editor’s Insight: Vending operators should read this story; these touchscreen terminals are forerunners of tomorrow’s vending machines.
Touchscreens are already available for vending machines. Once they are deployed, they will do more than dispense products; they will promote special offers that consumers will be able to redeem right away or in the future. This will hold true whether or not Groupon is successful with these particular touchscreen terminals. 07-03-12 By Elliot Maras