Pepsi Cola’s Mountain Dew reigns as the most successful 20-ounce carbonated beverage in Georgia convenience stores, according to The Atlanta-Journal Constitution in Atlanta, Ga. For the full story, click here.
Editor’s Insight: This report underscores the need for convenience retailers, which includes vending operators, to track individual product sales. Who would have expected Mountain Dew to be the leading 20-ounce soft drink in the Atlanta, Ga. market?
A key to the brand’s success in convenience stores is the aggressive, multi-channel marketing campaign. 07-03-12 By Elliot Maras