PepsiCo Americas Beverages Predicts Flavored Carbonates To Outsell Colas By 2015

PepsiCo Americas Beverages CEO Al Carey says flavored carbonates are predicted to outsell colas in the U.S. by 2015, as the company revealed plans to capitalize upon growth in this segment, where growth is being led by Hispanic consumers, according to www.foodnavigator-usa.com. For the full story, click here.

Editor’s Insight: VendingMarketWatch has reported for years that the cold beverage refreshments business is changing, but this report highlights some very dramatic changes being predicted by the world’s second largest beverage manufacturers. PepsiCo Americas Beverage CEO Al Carey claims that Hispanics will drive 60 percent of the growth in North America.

In addition to a big gain in flavored carbonated beverages, he predicts a big gain in tea-based beverages as well.

Vending and refreshment service operators will be as impacted by these changes as any retailer. Operators have no choice but to pay close attention to the sales in their locations and the demographics of their customers. 06-26-12 By Elliot Maras

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