Professor Claims Consumers Misjudge Cup Serving Sizes

A French marketing professor and visiting Harvard Business School scholar tested the idea that consumers know what’s best for them and concluded that consumers could not accurately judge the amount of liquid a cup holds, according to an article in The New York Times Magazine. The article placed this experiment in the context of New York Mayor Michael Bloomberg’s proposed ban on large size beverages. To read the article, click here.

Editor’s Insight: This is an interesting article for people interested in shopping behavior and psychology. Proponents of serving size regulations will try to use this research to support serving size restrictions.

Restricting serving sizes is not the only way to help consumers make better informed choices, however. Nutrition labeling, which is mandated under the current health care reform law, accomplishes the same thing. 06-25-12 By Elliot Maras