Reeds Inc. has reached a new distribution agreement with Republic National Distribution Co. of South Carolina (RNDC), a leader in the South Carolina beverage distribution market, centrally headquartered in Columbia, S.C.
Chris Reed, founder and chief executive officer of Reed's Inc., commented in a prepared statement, "We are excited about our new partnership in South Carolina with RNDC, and look forward to capitalizing on all opportunities, in all channels of business in South Carolina. Due to our disciplined distribution build-out plans, we are broadening the reach of Reed's and Virgil's brands to all corners of North America."
Neal Cohane, senior vice president of sales and marketing for Reed's Inc., stated, "This partnership gives us 100 percent coverage in South Carolina, bringing Reed's one step closer to having contiguous DSD coverage across the entire Southeastern United States. More importantly, this partnership closes a gap in our distribution, giving Reed's total store coverage with some very important, national and regional chain supermarkets. Having 100 percent chain-wide distribution coverage allows Reed's to develop stronger, more strategic sales and marketing promotions. RNDC has proven expertise in the non-alcoholic and new age beverage category and demonstrates they have exceptional relationships with retailers throughout their marketplace. The South region team of Reed's, led by Eddie Pearson, continues to expand Reed's presence throughout the southern marketplace."