In April 2012, during the National Automatic Merchandising Association (NAMA) OneShow annual trade show, the company announced two licensing agreements for branded vending solutions. The company announced a licensing partnership agreement with AVT, Inc., a leading developer of automated and self-service retailing systems, to create high-end Marley Coffee-branded automated coffee vending and merchandising machines that target college campuses, traditional retail locations, high-density traffic areas such as theaters and hotels, and traditional foodservice vendors. Several large retailers have already inquired about these new vending machines and the company expects to begin seeing revenue from sales this fiscal year.
The company also announced an agreement with Seaga Manufacturing, Inc., a worldwide leader in the design and manufacture of equipment and accessories for the vending and cold merchandiser industries, to produce two Marley Coffee-branded vending solutions for the office coffee service (OCS), vending and food service marketplaces. One unit is designed for larger, high traffic environments, while the other is an automatic, table-top vending machine for small and medium traffic locations.
National Coffee Service & Vending (NCS&V), a current Marley Coffee sales agent for office coffee service, has incorporated the new branded vending machines from Seaga into its product offering, providing OCS customers with a comprehensive Marley Coffee-branded bean-to-cup solution.