They have appeared around the world and on U.S. college campuses, and now a Coca-Cola happiness machine has struck again – but in a way like never before. Starting just in time for the first day of summer, unexpected moments of happiness are happening at the World of Coca-Cola at Pemberton Place, Atlanta, Ga.,where for the first time a happiness machine will stay in a single location for an extended period of time.
This seemingly ordinary Coca-Cola® vending machine, located outside the World of Coca-Cola, will deliver spontaneous surprises to unsuspecting and randomly selected Pemberton Place guests now through Sept. 3 as part of the attraction’s summer moments of happiness promotion. These guests may receive their expected ice-cold Coca-Cola or walk away with one of nearly 4,000 summertime prizes such as sporting goods, coolers and digital cameras, all in the name of summer fun.
“Unlike in the past, people now can plan to visit a Coca-Cola happiness machine,” said Russell Jacobs, general manager of retail and attractions for The Coca-Cola Co. in a prepared statement. “With this machine, the question is no longer where will happiness strike again, but when – and who knows, you might be next.”
Since 2010, Coca-Cola happiness machines have made brief appearances in more than 15 countries and on 10 U.S. college campuses. A happiness machine also made a brief surprise appearance at the World of Coca-Cola in May to celebrate the Atlanta attraction’s fifth anniversary at Pemberton Place. However, this new happiness machine is the first machine to remain in a single location for an extended period of time and is also the first happiness machine in the U.S. to appear outside a college campus.
“This experience is about sharing little moments of unexpected happiness,” said Karen Brunke, director of marketing for The World of Coca-Cola. “And there’s no better place to do that this summer than at the home of happiness – the World of Coca-Cola.”
To learn more about the happiness machine or for official summer moments of happiness promotion rules, please visit www.worldofcoca-cola.com/summerpromo.htm