The National Automatic Merchandising Association (NAMA) released a statement strongly opposing the proposed policy to ban sweetened beverages in larger than 16 ounce packages in New York City. NAMA considers the proposal a distraction from the real solution that would help keep consumers healthy.
NAMA argues its members are offering consumers a choice of beverages, and restricting consumer choice is not the solution to obesity. It goes on to say sugar-sweetened beverages play a small and declining role in the American diet. NAMA members will continue to focus on educating consumers on "better for you" options, according to the organization, and continue to deliver choices for consumers in all refreshment areas.