Starbucks Coffee Co. announced that, beginning today, Tuesday, June 12, Starbucks® K-Cup® packs will be available in participating Starbucks retail stores nationwide. Starbucks is the exclusive, licensed super-premium coffee brand produced by Green Mountain Coffee Roasters Inc. (GMCR) for its Keurig® K-Cup® Single Cup Brewers.
“Following the successful launch of Starbucks® K-Cup® packs into food, drug, mass, and club channels last November, we are looking forward to offering Starbucks® K-Cup® packs to the millions of customers who visit our stores every week,” said Cliff Burrows, Starbucks president, U.S. and the Americas.
Pike Place® Roast and Sumatra, medium and dark roast coffees, respectively, and among Starbucks most popular coffees, will be available in 12-count packs for $11.95. Starbucks Veranda Blend™, a Blonde roast coffee, and Caffè Verona®, a dark roast coffee, will be added to the assortment in July, along with Tazo® Awake™ and Tazo® Zen™ teas. Starting in July, Starbucks® K-Cup® packs in Veranda Blend™, Caffè Verona®, Tazo® Awake™, and Tazo® Zen™ will also be available in participating Starbucks retail stores in Canada.
“The availability of Starbucks® K-Cup® packs in our retail stores is an added convenience for our customers and a complement to the variety of coffee choices we provide,” added Burrows. “Starbucks is a destination for coffee, whether our customers want to purchase a handcrafted espresso beverage, a pound of whole bean coffee for a press, Starbucks® K-Cup® packs for a single cup, or Starbucks VIA® Ready Brew to make on the go.”
