Coca-Cola Disputes Soda-Obesity Link In Face Of New York City Proposed Ban

Coca-Cola, the world's largest soft-drink maker, is pushing back against New York Mayor Michael Bloomberg's provocative proposal a week ago to limit to 16 ounces the size of sugary drinks that could be sold at city restaurants, theaters and street carts, according to USA Today. For the full story, click here.

Editor’s Insight: To those of us in the beverage and refreshments industry, Coke’s point that soda is not the cause of rising obesity is hardly news. And the fact that New York City Mayor Bloomberg has stirred up the debate may actually help the beverage and refreshments industry get their position out to more of the public.

But there’s more to this story than the fallacy that Coke is addressing. As I noted in my blog last week, the taxpayer is being forced to pay more for rising obesity, and the cost is getting passed on to industry. Industry therefore has to take a leadership role in addressing rising obesity. 06-11-12 By Elliot Maras