The Milk Processor Education Program has introduced a Website, gotmilksales.org, to provide information, tools and resources for retailers who want to take advantage of the National got milk? Milk Mustache program to grow store sales. For information, go to: www.gotmilksales.org.
Editor’s Insight: While this Website is aimed mainly at supermarkets, any milk retailer can utilize the materials for marketing. The “Got Milk” and Milk Mustache advertising campaigns are well established, and vending, foodservice and refreshment service retailers will find them helpful in strengthening their milk sales.
Milk sales have suffered in the last year in all retail channels, including vending. One reason for this has been a lack of retail marketing. 06-07-12 By Elliot Maras