Fox News recently reported the experiences of several food truck operators, who offer advice to others who wish to enter the growing business. Some operators expanded to trucks from brick and mortar restaurants, while others followed the reverse path. To read the report, click here.
Editor’s Insight: Everyone in the foodservice industry needs to keep an eye on the new crop of food trucks. The industry is still in its infancy and growing fast.
One thing this article makes clear is that the challenges and rewards of being a food truck operator are both significant. This is usually the case when a new industry emerges, driven by changing consumer needs.
Vending, coffee service and onsite foodservice operators are especially vulnerable to the competition posed by these food trucks; their key selling point is convenience. 06-01-12 By Elliot Maras
