Pepsi To Replace Coke At Southern Arkansas University

Pepsi has been awarded an exclusive contract to service the Southern Arkansas University campus in Manoli, Ark., replacing Coca Cola, according to The Magnolia Reporter in Magnolia, Ark. For the full story, click here

Editor’s Insight: What’s most interesting about this situation is that the university awarded the contract to a provider whose products are far less popular than those of the company it is replacing, based on a student survey. This article includes the results of a poll that showed Coca Cola is the most preferred product, followed closely by Dr Pepper. Pepsi Cola, which won the contract, ranked sixth out of eight.

The article describes the criteria used to award the contract, but it does not divulge the specific pricing and royalties offered.

The newspaper might find it interesting to find out how the university arrived at this decision. 05-24-12 By Elliot Maras

 

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