VMW Blog: Micro Markets’ Full Benefit Extends Far Beyond The Obvious, Challenging Us In How To Report It

Elliot Maras, editor of Automatic Merchandiser, notes in his blog that in reporting about micro markets, contributing editor Allen Weintraub uncovered some very interesting capabilities that were not mentioned in the final article appearing in the May issue because the information was deemed too far afield from what most operators want to know about micro markets. Maras notes that Weintraub uncovered a situation that illustrates what may be the most important benefit of micro markets – the ability to market to customers on an individual level. To read the blog, click here.