Campbell Soup Co. announced the appointment of Adam Kmiec as director, digital marketing and social media. Kmiec, 32, will lead Campbell’s digital marketing and social media efforts to enhance consumer demand and build equity for the company and its brands.
Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives. This will involve providing leadership, coordination and oversight of Campbell’s digital and social media activities and policies. He will report to Andrew Brennan, vice president, global strategy, advertising and design, and will be based at the company’s world headquarters in Camden, N. J. In this role, Kmiec will work closely with global communications, consumer affairs, investor relations, public affairs and corporate responsibility functions and business unit marketing teams.
“Adam brings a great deal of experience to Campbell, including a broad marketing background and a specific expertise in digital and social media. Throughout his career, Adam has helped a variety of consumer brands establish and expand their digital marketing efforts, and I am confident that he will help Campbell do the same,” said Brennan in a prepared statement. “A major focus of our growth strategy is to strengthen our brand and product equities by connecting with new consumers in new ways. Adam will play an important role in this effort.”
“I'm excited to join a company with so many brands that play an important role in people’s lives,” said Kmiec. “Our opportunity to engage consumers in new and innovative ways is limitless. I'm eager to work with the team and to leverage my experience to help grow the business and make Campbell one of the most digitally fit organizations in the world.”
Kmiec joins Campbell from Walgreens, where he served as director, social media, and established programs that helped advance the company’s digital marketing efforts. He was also responsible for implementing and overseeing social media policies and governance across Walgreens corporate communications and its nearly 8,000 retail locations, including the use of social media tools for employee communications.
Kmiec possesses diverse experience with interactive agencies, consultancies and corporations. Prior to Walgreens, Kmiec was senior vice president of interactive marketing innovation at Pittsburgh, Pa.-based MARC USA. Prior to that, he held the role of manager of interactive marketing at ConAgra Foods. Earlier in his career, Kmiec worked for Draft Worldwide, Leo Burnett and Fallon.
Kmiec earned his bachelor of science degree in business, marketing and advertising from University of Minnesota. He is a regular speaker at industry conferences.