Wolfgang Puck Foresees Growth In Iced Coffee, Including K-Cups, Driven By Online Orders

Orders

With people making the seasonal switch from hot to cold coffee, Wolfgang Puck Iced Coffee (WPIC) is looking forward to another sizzling summer growth spurt in sales, especially with the launch of its online ordering.

In response to the significant growth in Facebook fans and requests where the product can be purchased, WPIC is now available online to be shipped anywhere in the United States. Online ordering can be done via the website at www.wolfgangpuckicedcoffee.com.

"Summer is the perfect time for a refreshing iced coffee," said Wolfgang Puck, the renowned master chef who created his cold brew in Spago's kitchen in 2009 in a prepared statement. "Our iced coffee is different from bottled frappuccino drinks because it is less sweet with only 120 calories. We use a cold-brewed process that provides a smoother, cleaner, less acidic coffee drink that tastes like an iced coffee should."

Single-serve iced coffee sales in K-cups are also on the rise and coffee consumer packaged goods dollars sales increased 20.1 percent in 2011. Mimicking the growth in the overall marketplace, WPIC has increased its retail availability and is now sold in 38 states.

The product comes in four flavors: Café au Lait, Vanilla Fusion, Crème Caramel and Double Blend Mocha. All flavors are organic, gluten free and kosher with no artificial ingredients. Although the cold-brewing process is more costly, a bottle of WPIC sells for around $2.29, which is less than what people pay for flavored iced coffee beverages sold in coffee shops and restaurants.

More information can be found on wolfgangpuckicedcoffee.com, or through Woodway Beverage Partners, Houston, Texas, licensee of the product. Information about Wolfgang Puck can be found on wolfgangpuck.com. 

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