NAMA OneShow Attendees Heard Coca-Cola And Google Present "Social Media For Business – Consumer Engagement Through Social Media"

May 15, 2012

Social media is impacting how everyone does business today.  In general, there are four ways to use social media:  to build brands, to drive sales, to improve customer service, and to recruit talent.

“Digital” consumers and the use of mobile devices are driving fundamental changes to commerce that will only accelerate.  This is clearly not a trend.  Traditional retailers are already accommodating these changes with aggressive programs.  Vending can win if it evolves with consumers.  There is a real opportunity to reinvent the industry.

Operators should strive to understand the impact of new digital consumers and the explosive expansion of mobile devices.  When you do decide to leverage social media , make sure you develop a holistic strategy.  Consider all “tools” available for accommodating this new consumer behavior and favor practical and immediately implementable (e.g., payment acceptance) tools. 

Never underestimate the power of loyalty.  Maximize the promotions and loyalty programs that consumer package good companies put in place.  

Like other impactful marketing programs, planning and execution of social programs should be based on specific and appropriate objectives.  Remain engaged and informed as consumers evolve and strategies, tactics and tools to address their needs become available – be prepared to iterate and refine your approach.

To see the presentation Coca-Cola and Google presented at the NAMA OneShow in April, click here.

Related

Dan Avenick of the Coca-Cola Co. says vending will be influenced by social media.
Dan Avenick of the Coca-Cola Co. says vending will be influenced by social media.
Dan Avenick of the Coca-Cola Co. says vending will be influenced by social media.
Dan Avenick of the Coca-Cola Co. says vending will be influenced by social media.
Dan Avenick of the Coca-Cola Co. says vending will be influenced by social media.
Associations

Coca Cola And Google Tell Vending Operators Social Media Will Affect Their Business During National Automatic Merchandising Association OneShow

Nov. 26, 2018
As smart phones become omnipresent and social media Websites become focal points in people’s lives, all types of businesses are facing the need to adapt in order to meet consumers...
Cocacolanorthamerica 10108590
Cocacolanorthamerica 10108590
Cocacolanorthamerica 10108590
Cocacolanorthamerica 10108590
Cocacolanorthamerica 10108590
Beverage

Coca-Cola

May 30, 2007
Refreshment is a language everyone understands, and no one speaks it better than Coca-Cola.