McDonald's Corp. announced global comparable sales growth of 3.3 percent in April.
"Our focus on delivering great tasting food and an exceptional restaurant experience generated positive global comparable sales results in April," said McDonald's Chief Executive Officer Jim Skinner in a prepared statement. "Amidst a challenging global economic environment, McDonald's ongoing commitment to optimizing the menu, modernizing the restaurant experience and broadening accessibility will enable us to continue to satisfy the evolving needs of our customers."
U.S. comparable sales rose 3.3 percent in April as McDonald's remains a relevant and affordable choice for an increasing number of consumers. McDonald's everyday value, including the 20-piece Chicken McNuggets on the recently launched Extra Value Menu, unique beverage and breakfast offerings as well as this month's featured premium chicken sandwich and Angus burger offerings drove the U.S. performance.
Europe posted a 3.5 percent increase in comparable sales for April with each of the segment's major markets – France, the U.K., Germany and Russia – contributing. Customer enthusiasm for the latest addition of Monopoly in Germany and the U.K., premium food events in France and Russia, as well as the ongoing benefits of restaurant reimaging fueled results for the month.
Asia/Pacific, Middle East and Africa (APMEA) reported a comparable sales increase of 1.1 percent for April with positive results in China and many other markets partially offset by negative results in Japan. Throughout the segment, APMEA continues to focus on compelling day part value programs, locally-relevant menu variety, convenience and service enhancements that are differentiating the McDonald's experience.
