AVT, Inc. unveiled a new video, which the company said will be used as both a corporate presentation and a television commercial. The concept of the commercial is to show that people can get whatever they want, when and where they want, through automated retailing.
"It's no longer about candy, chips and drinks," said James Winsor, CEO of AVT in a prepared statement. "We intend to change the perception of vending, and introduce the world of automated retailing – where businesses and brands can expand their reach, power into new areas, and increase sales through automation."
"Using technology to draw the customer into the transaction is powerful and highly effective," according to Shannon Illingworth, founder and chairman of AVT. "We specialize in using technology to expand brands and sell more products. From innovative designs and touch screen interfaces, to incredible consumer recognition and biometric systems, AVT is at the forefront of this revolution in retailing."
Playboy Playmate Charis Burrett stars in the production, and is featured riding into the scene on a customized Yamaha R1 Motorcycle. She walks over to an automated retailing center, where she finds a little black dress for the evening, changes in to it, then departs with her date.
"This commercial breaks some boundaries," according to Illingworth. "We wanted to create something that would grab attention and focus on automated retailing's many benefits – both to the consumer and to the business owner."
The commercial is set to run on national television networks, as well as local stations in major markets, within a few weeks, AVT claims.
Editor’s Insight: It will certainly be interesting to see if this video does in fact become a TV commercial. It is an effective video and will raise consumer awareness of automated retailing.
Automated retail centers, which carry a large variety of consumable products not traditionally sold in vending machines, have been increasing in recent years. Automated retail centers will become more prevalent as they incorporate video touchscreens that carry advertising and marketing promotions. 05-10-12 By Elliot Maras