The fact remains that obesity is caused by an imbalance between calories consumed from all foods and beverages and those burned through physical activity.
We know the key to living a healthy, balanced and active lifestyle lies in educating Americans about the importance of consuming a variety of foods and beverages in moderation and engaging in regular physical activity.
On Industry's Efforts to be Part of Meaningful Solutions:
America's beverage companies are delivering more choices, smaller portions, fewer calories and clearer labels across the country. By doing so, our companies are making a meaningful difference for families and individuals in our communities - making it easier to choose the drink that's right for them.
Through innovation, our companies have broadened their product portfolio, offering beverages in a wide variety of type, portion size and calories. These innovations are evident on store shelves and in vending machines throughout our communities.
The broad choices in beverage type include soft drinks, ready-to-drink teas, water, sports drinks, flavored and enhanced waters, juices, energy drinks and more.
The new choices include an ever-increasing selection of low- and no-calorie beverage choices, as well as mid-calorie beverages. The innovation pipeline continues as our companies remain engaged in developing even more beverage options to fit the ways people live.
Delivering a range of portion sizes is another way to help individuals and parents choose beverages that are right for them and their families. Soft drinks and other beverages packaged for individuals are now available in portion sizes ranging from 20-ounce bottles to 7.5-ounce cans, with several options in between.
Through its School Beverage Guidelines, the beverage industry voluntarily reduced juice portion sizes in K-12 schools and capped portion sizes on sports drinks, which are only offered in high schools, to 12 ounces. The range of portion sizes for beverages - including more smaller-portion options – provide for even more choice.
Through innovation and initiative, America's beverage companies are cutting calories in stores and in schools across the country.
In the marketplace, the development of more low- and no-calorie beverages has helped drive a 23 percent reduction in the average calories per serving since 1998, according to the Beverage Marketing Corporation, a leading analyst of industry sales data.
In schools, beverage companies cut total beverage calories shipped to schools by 88 percent by delivering on its national School Beverage Guidelines. The companies voluntarily removed full-calorie soft drinks and replaced them with low- and no-calorie options as well as smaller portion sizes. We developed these guidelines with the William J. Clinton Foundation and its Alliance for a Healthier Generation.
Clear calorie labels:
America's beverage companies are delivering on their Clear on Calories commitment to place clear calorie labels on the front of every bottle, can and pack they produce
The beverage industry is placing total calories on the front of all bottles and cans up to and including 20 ounces so consumers know exactly how many calories are in the beverage before making a purchase. For packaging larger than 20 ounces, the labels provide calories per serving.