Attendees of this week’s Berkshire Hathaway annual meeting saw a complete retail store in just two square feet of floor space. In contrast to the usual large booths selling products made by Berkshire-owned brands. Richline Group, a Berkshire Hathaway-owned jewelry manufacturer, employed the Vigix vending kiosk to sell commemorative, gold and silver coins, pendants, and money clips. Sales were strong throughout the meeting, achieving an annualized sales per square foot of more than $1,125,000.
The Vigix kiosk, with a footprint of just two square feet, delivered a convenient retail experience for shoppers, including the ability to browse product information on the kiosk’s large touch screen, accept payment for items purchased, and dispense the purchases on the spot. In the words of one happy customer, “It was more convenient than shopping on the web because I got my product immediately. It’s the best of both worlds!” The technology that makes it possible to sell and deliver products in such a small space is unique to Vigix. The proprietary no-moving-parts dispensing system is not just small, it’s also exceptionally reliable. Additional proprietary technology further contributes to the efficient operation of the Vigix kiosk; the product inside the kiosk is held in a removable cartridge. This allows the entire kiosk to be refilled just by swapping an empty cartridge for a full one.
Mark Hanna, Richline’s chief marketing officer, said in a prepared statement: “Normally, retailers keep our jewelry products in locked cases, which requires a shopper to find a store clerk to learn about the product or to purchase it. With the Vigix kiosk, we can provide pictures, video, and text describing the product and allow the consumer to purchase the product herself quickly and easily. We know consumers love self service, and Vigix is the best solution we’v seen.”
For information, go to: www.vigix.com.