Pulse Beverage Corp. Signs Distribution Pact With Corwin Beverage Co. For Southwest Washington State

The Pulse Beverage Corp., makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, announced that it has secured distribution into Washington State through Corwin Beverage Co. which began distribution in 1941 and now has more than 100 delivery vehicles servicing four counties in southwest Washington State. Pulse aims to complete state-wide distribution within a month.

Over the past 70 years, Corwin's original offerings have grown to a product line of 300-plus beverage brands to fit any lifestyle. Major brands they distribute are: Gatorade, Pepsi, Dr. Pepper, Sierra Mist, Brisk, Mountain Dew, Crush, Aquafina, SoBe, Starbucks, Seattle's Best, Lipton and AMP to name just a few. Prior to Corwin's distribution of Cabana™ 100% Natural Lemonade they had no all natural lemonades in their beverage line-up.

John Hartney, vice president of sales of Corwin, said in a prepared statement, "The lemonade category has had tremendous growth over the past couple of years. We are excited to partner with Pulse which offers a high quality great tasting all natural lemonade. In order to meet the ever changing needs of our customers it is important for us to offer a wide variety of products like Cabana™ 100% Natural Lemonade."

Bob Yates, CEO of Pulse, said, "Corwin Beverage is an outstanding beverage company who is known for quality products and service. We are pleased to have them as a Cabana distributor. Our goal is to work with the best distributors in each region and we are pleased about Corwin's award winning sales and service."

Paddy Sheya, vice president and national sales manager of Pulse, said, "We are very excited to have Corwin Beverage as our first entry into the U.S. Pacific Northwest; Corwin is a very well respected beverage company which not only services traditional supermarkets and C-Stores but provides a very impressive food service division that will be a major asset in building brand awareness." 

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