Smart Phone Driven ‘Shopper Marketing’ Grows 21 Percent Annually

Adweek recently interviewed Laura Davis-Taylor, an Atlanta, Ga.-based retail strategist with more than 20 years of experience, on shopper marketing, which is growing at 21 percent per year due to the growth of smart phones. To read the interview, click here.

Editor’s Insight: Vending operators need to read this interview. It’s about what is happening to all retail channels, including vending.

It’s also good news for vending. Mobile shopping changes the buying experience. When the vending purchase becomes a mobile shopping experience that engages the consumer with a sense that they are getting the best value for their money, the experience is about a lot more than just the price.

Mobile commerce could benefit the vending industry more than any other retail channel. 04-13-12 By Elliot Maras