An advertising agency has used the split of Just Born candy characters Mike and Ike of Mike & Ike candy fame as the basis of a new Facebook campaign to promote the brand, according to The New York Times. For the full story, click here.
Editor’s Insight: What a great way to inject new life into a historic pair! This advertising team has grabbed the bull by the horns to demonstrate the unique power of social media to engage consumers. This drama sounds like a lot of fun, and it can engage consumers of all ages. It uses characters that most people are familiar with.
Based on this report, the campaign will be advertised on billboards. Hence, it’s worth every vending and refreshment service operator’s time to piggyback off of it with their own Websites and social media campaigns. 04-13-12 By Elliot Maras