Report: Functional Drinks To Grow 5 Percent Annually Through 2015 has announced the addition of the new report "Growth Opportunities in Soft Drinks," to its collection of beverages market reports. For more information, visit

In developed-world markets, traditional categories such as carbonates are stagnating, while the trend to up-selling consumers to premium categories such as energy drinks and smoothies that thrived during the 2000s has been impacted by recession and discretionary consumer spending cuts in many developed economies.

The fastest growing drinks category from 2010 to 2015 will be functional drinks, which will grow at 5.0 percent per year to reach $61 billion. Bottled water will grow at 4.8 percent driving the total market to $125 billion, while concentrates will be the third-fastest-growing category at 3.3 percent.

Low or no growth in most western economies is a given for the next three years. In the short term, rising Chinese consumer spending creates opportunities in the beverage sector, but in the long run it is likely to lead to Chinese drinks companies that represent serious competition to existing market players, not just in China but worldwide.

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