As Spring fever sweeps across the country, Hostess® is helping to heat things up with the Hostess Hunt for $25,000 instant win game, and the introduction of special limited-edition Lemon Creme Twinkies® and Springtime SnoBalls®.
From now to April 28, 2012, Hostess is inviting consumers to visit www.hostesscakes.com and try their luck at an online scavenger hunt for Hostess products hidden in a landscape of flowers, trees and other Spring greenery. Consumers can register by entering game codes from select multipacks of Hostess snack cakes, including new Lemon Creme Twinkies and seasonal Springtime SnoBalls, for a chance to win a grand prize of $25,000 or a daily prize of a year’s supply of Hostess treats. Consumers playing the scavenger hunt online can also download activity sheets with fun games and puzzles for fans and families, including “Tic-Snack-Toe” and fun matching games.
The special introduction of Lemon Creme Twinkies this Spring is the result of the 2011 Twinkie Mania promotion, when Hostess fans were given the chance to vote for the next great Twinkie flavor. Lemon Creme Twinkies beat out other possible flavor contenders, including Raspberry Tart, Cookies ‘n Creme, and Blueberry Pie, and will be delighting Twinkie-lovers this season. Hostess’ iconic SnoBalls – creme-filled chocolate cakes coated in marshmallow and coconut – are also getting a Springtime makeover with lavender-colored coconut and seasonal packaging. Hostess Chocolate CupCakes and classic Twinkies will feature festive Spring packaging designs as well.
“We love our passionate Hostess fans and we’re grateful for their response to Twinkie Mania. We are delighted to offer the winning flavor—Lemon Creme Twinkies – this season as well as a chance to win $25,000 in the Hostess Hunt instant win game,” said Amy Clark, director of snack marketing for Hostess.
For more information and rules on the instant win game, visit
www.hostesscakes.com or www.facebook.com/Hostess.