Nestle Waters Claims Bottled Water Price Hikes Don’t Hurt Sales

Consumers are shunning carbonated soft drinks in favor of bottled water, even in the face of recent price increases caused by commodity inflation, Nestle Waters North America's top executive said, Reuters News reported. To read the story, click here.

Editor’s Insight: The consumer’s willingness to keep paying for bottled water is excellent news for the refreshment services industry. Single serve water remains a very strong seller, despite a very aggressive effort by certain organizations to vilify single serve water as an environment polluter.

Water is one of the healthiest products that vending and coffee service operators provide.  Health and wellness are one of the strongest consumer hot buttons.

The hurricanes and tornadoes this past year have made many consumers more appreciative of bottled water than ever. 03-16-12 By Elliot Maras

 

 

 

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