Mars Chocolate North America recently released the following statement about its 250 calorie commitment:
As you are aware, there has been a considerable amount of media attention given to Mars Chocolate’s 250 calorie commitment.
We want to clarify that some of the media statements incorrectly imply that we will no longer have any larger format offerings. Mars already has made the switch from the former King Size bar to a multi piece format to enable sharing or saving a piece for later, and we label these items as “2toGo”, “4toGo” and “Sharing Size.” We’ve also incorporated a new wrapper with “memory” that is unique to the chocolate category. We call it “Twist Wrap” and it empowers the consumer to be able to twist the wrapper closed, making it easier to save a piece for later. These formats generally represent more than a single portion and are clearly labeled as such.
Mars has a broad-based commitment to health and nutrition, and this includes a number of global initiatives – our industry-leading 2007 announcement to no longer market our chocolate products directly to children under 12; a category-first calories on front-of-pack label; complete elimination of trans fat; a meaningful reduction in saturated fat; and efforts to manage portions and calories. In addition, we’ve introduced several new products that are well under 200 calories. You can learn more by visiting http://www.mars.com/global/about-mars/mars-pia/health-and-nutrition/health-and-nutrition-introduction.aspx